Why Payde exists
Built by someone who lived
the 25th.
At 23, Simab Khan was earning ₹22,500 at Air India SATS. After PF, rent, and bills, ₹15,000 was left. By the 25th — gone. Every single month.
Not because he was irresponsible. Because nobody built a financial system for how humans actually behave with money.
Within 6 months, ₹50,000 in debt. One day, out of desperation, he gave his salary to a trusted friend and took it back ₹500/day. For the first time in months — he had money on Day 29.
The experiment that became Payde
Problem
Salary arrives as one lump sum. Brain registers abundance. Spending follows.
Insight
₹500/day feels more manageable than ₹15,000/month. Same money. Different psychology.
Solution
Build the system that does the splitting automatically. Remove willpower from the equation.
50M+
Salaried Indians
67%
Hit ₹0 before month-end
₹99
Per month for Plus
7%
Interest on savings